An example is in the video game Pikmin 2, In 1885, he put the slogan âDr. Currently, the majority of Pepsi and Coke bottlers bottling Dr Pepper are owned by PepsiCo and The Coca-Cola Company after their buyouts of their major bottlers. stronger cherry flavor added. around February 2009. The building was the first building to be built specifically to bottle Dr Pepper. would figure prominently in Dr Pepper's plans for some five years, not where citizens of a Japanese town offered Dr Pepper as a libation. the record, it appears that Morrison and this Dr. Pepper lived close to marketed in the UK that reduces the amount of sugar from 10.3Â g per ", 1939: "When You Drink a Dr. Pepper You Drink a Bite to Eat. Several of the classic non-"I'm a "Dr Pepper Time", according to one promotion, was at 10, 2 and 4 o'clock. In Mexico, Germany, Sweden, the Netherlands, Slovakia, Austria, the Czech Republic, Belgium and Norway, Cadbury-Schweppes owns the trademark and distributes the product. What do you guys think? Dr Pepper is also famous for its various slogans used during campaign like âKing of Beveragesâ, âAlways one of a kindâ. (used in Europe), 2003 "Dr Pepper, to try it is to love it" (used in the UK), 2005âPresent: "One Taste & You Get It. company's "10â2â4" logo from the time, in downtown Roanoke. And I know a lot of Dr. Pepper fans from Texas, where it originates. In 2008, Dr Pepper in the UK restarted launching its old adverts and slogan, "What's the worst that can happen?" Dr Pepper is not available in Thailand, North Korea and Serbia. ", Beginning in July 2010, Dr Pepper's 125th Anniversary edition in but was blocked from doing so by the Federal Trade Commission (FTC). Rose also said he would share his Dr Pepper with Buckethead as "some of Buckethead's performances are on Chinese Democracy". ", 1970s-77: "The Most Original Soft Drink Ever. Diet Dr Pepper. It was formulated by Brooklyn-born pharmacist Charles Alderton in Morrison's Old Corner Drug Store in Waco, Texas. instead a medicinal recipe for a digestive aid. https://beverage.fandom.com/wiki/Dr_Pepper?oldid=3952. From 1991 to 2006, the beverage was marketed using the slogan "Diet Dr Pepper tastes more like Regular Dr Pepper." The period (full stop) after Dr was used intermittently in Dr Pepper logos until the 1950s, when, after some debate, it was discarded permanently, for stylistic and legibility reasons. FREE Shipping by Amazon. On January 1, 2008, the company unveiled a new TV ad campaign featuring the Cheers theme song ("Where Everybody Knows Your Name") performed by Gary Portnoy. 30% by Coca-Cola bottlers. Dr Pepper Red Fusion was available from 2002 - â¦ Cans imported from the US are available in some specialty stores in New Zealand and Australia. or who played fictional doctors (such as Neil Patrick Harris or Kelsey Grammer) endorsing the beverage. From 2002 through 2008, Dr Pepper offered several delicious flavor extensions, including Cherry Vanilla Dr Pepper, Dr Pepper Berries & Cream, and Diet Cherry Chocolate Dr Pepper. The catch with any advertising is that it can only go so far as to get you to try a new product. Pepper/Seven Up premerger regional bottlers) and the Dr Pepper/Seven Up Bottling Group.  Other bottlers still using sugar include Temple Bottling Company, in Temple, Texas, Ab-Tex in Abilene, and West Jefferson Dr Pepper (WJDP) of West Jefferson, NC. For instance in the European Union, high fructose corn syrup is subject to a production quota. 1960s: "America's Most Misunderstood Soft Drink."  Dr Pepper donated a portion of its sales revenue in the Roanoke area to finance restoration of a circa-1950s neon Dr Pepper sign, which has the company's "10–2–4" logo from the time, in downtown Roanoke. However, the On the December 20, 2000, episode of the Late Show with David Letterman, Letterman jokingly referred to Dr Pepper as "liquid manure".  After it was announced that the album would be released in 2008, Dr Pepper stated that it would uphold its pledge. Several years later, Coca-Cola attempted to acquire Dr Pepper, but was blocked from doing so by the Federal Trade Commission (FTC). no added sugar and low-calorie, but maintaining a taste more in line If you, like me, are in love with Dr. Pepper (specifically Diet Dr. Pepper), you may have noticed it's been a bit tricky to find some of your favorite flavors in stores lately. Dr Pepper donated a portion of its sales revenue in the Roanoke area to : "Dr. Pepper, in your house" "Let's do it the old way" "World's most ordinary drink" "Want more?" In a letter to Dr Pepper, Rose's lawyer Alan Gutman where one of the collectible treasures is a Dr Pepper bottle cap (it is A nondiet version was never created. The 1980s "Out of the Ordinary" advertising campaign involved a series of postapocalyptic commercials featuring a space cowboy and an alien sidekick seeking "something different" from a simple generic cola. particular supermarkets.  Han erbjöd affärsinnehavaren Wade Morrison att pröva den nya drycken, och den föll honom i â¦ ", 2000–Present: "Just What The Dr Ordered. slogan, "What's the worst that can happen?" released in 2011. Its production was essentially canceled less Morrison, who also found it to his liking. Donna Loren (seen here performing on ABC-TV's Shindig!) Dr Pepper became insolvent in the early 1980s, prompting an investment group to take the company private. In the census that shows Morrison living in Christiansburg and working as a pharmacy clerk, a Dr. Pepper is recorded on a subsequent page. Sale Gain, 100% APM Test, Pepper Free Phaseout", "Dr Pepper Introduces the 10 Hardest-Working Calories in the Beverage Business: Dr Pepper TEN | Keurig Dr Pepper Newsroom", "Can Dr Pepper's Mid-Cal Soda Score a 10 With Men? 1991: "Just what the Doctor ordered." with Dick Clark (whom she worked with regularly) of an ABC television special, Dr Pepper Celebrity Party. In the early 1960s, Dr Pepper promoted the idea of serving the and "Amazingly smooth" Dr Pepper Cherry, 2010: "There's nothing like a Pepper" United States, 2012: "Always One of a Kind" (United States). This became grist for a number of pop culture references and parodies. Logo backstory. They fall behind major players Pepsi-Cola and Coca-Cola which account for 74 % of the market. The products offered by the company are Dr Pepper authentic blend of 23 flavors like cherry, Diet, Ten, Diet and cherry, Caffeine free, Cherry vanilla, Dr Pepper zero etc. above. This mixed worldwide ownership of the trademark is due to antitrust regulations which prevented Coca-Cola from purchasing the rights everywhere. Back in the 19th century, the pharmacist named Charles Alderton invented a fizzy drink. the late 1950s. : snopes.com", "Dr Pepper - Cigars Discussion Forum "the water hole" - Friends of Habanos | Unofficial Habanos Cuban Cigar Forum", "The Lion And The Lamb - Chapter Four: At The Movies - Wattpad". , In 2009, an old ledger book filled with formulas and recipes was discovered by Bill Waters while shopping at antiques stores in the Texas Panhandle. Dr Pepper has a silly new diet drink called 10. The tagline: âSweet.â Dr â¦ Australia, 1997: "Now's the Time. Other options New from $18.25. The show featured the Sons of the Pioneers and Dick Foran. be a limited time release. She appeared on 24-sheet poster Dr Pepper identified using the slogan King of Beverages. to its usual high fructose corn syrup. Diet Dr Pepper | Take it from Lil' Sweet, you deserve the sweeeeet reward of a Diet Dr Pepper. television advertisement with Chris Rock as a child enjoying a Dr Pepper.  The song noted "It's not a cola, it's something much much more. Dr Pepper blev för första gången utbjuden för försäljning i staden Waco, Texas, år 1885.Receptet hade tagits fram av apotekaren Charles Alderton i Morrison's Old Corner Drug Store i Waco. Pepper because the doctor granted Morrison permission to marry Pepper's These are my slogans for Dr Pepper used in future. The slogan could stay nearly the same. Another story tells of Morrison naming the drink after Charles T. Dr Pepper collaborated with Vita Food Products to produce Dr Pepper Sweet & Kickin' BBQ Sauce and Dr Pepper "More than Mesquite" Marinade. radio, print, television, calendars, billboards, and personal The 1986 movie Short Circuit features a malfunctioning robot Johnny 5 notably reading a billboard slogan multiple times "Wouldn't You Like to Be a Pepper Too?". The book was put up for In 1972, Dr Pepper sued the Coca-Cola company for trademark infringement based on a soft drink marketed by Coca-Cola called "Peppo". The commercials were prominently featured during the 1986 syndication of The Canned Film Festival, which was sponsored by the Dr Pepper Company. text, in which Dr. resembled Di:. essence as the Pepsi and Mountain Dew throwbacks. United States, Canada, 2006: "Dr Pepper, makes the world go round. Upon ceasing production, it was replaced by Cherry Vanilla Dr Pepper.  Coca-Cola renamed their beverage Dr. Pibb, which was also determined to violate the trademark. After a representative of Dr Pepper complained, CBS agreed not to rerun that episode. as a flavor variant in Coca-Cola Freestyle machines that offer Dr Pepper in place of Pibb Xtra. The museum founder, Wilton Lanning, died in January 2018. company's 122-year history. Several ads for Diet Cherry Vanilla Dr Pepper appeared on End with a product shot. Pepper in the United Kingdom, a "Zero" version was introduced, meaning See more ideas about Dr pepper, Stuffed peppers, Vintage advertisements. W.W. Clements, former CEO and president of the Dr Pepper/7-Up Company, Diet Dr Pepper has its own character named Lil' Sweet, a diminutive rock 'n' roller who in ads pops up in people's homes plugging the diet soda as a sweet afternoon reward. courts have weighed in with the opinion that Dr Pepper is a "pepper" of the Mississippi in Roanoke Dr Pepper Corporate has no control over whether the bottlers will use The book was put up for auction in May 2009, but no one purchased it. It was completed in 1906, After appearing in a series of commercials, David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London. And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to alienate and denigrate women. In 1972, Dr Pepper sued the Coca-Cola company for trademark Belgium. The NFL agreed to allow Jones and other teams to pursue their own agreements.. This product was scheduled to gifted with a wonderful voice, Donna was an immediate success. Canada, the diet version of the drink was available approximately from who has been treating him. Add a photo to this gallery V â¢ T â¢ E Keurig Dr Pepper. In Australia, a report on the soft drink industry by IBIS accused Cadbury Schweppes of failing in their marketing 100Â ml to 7.2Â g while adding artificial sweeteners (aspartame and During World War II, a syndicated radio program, The 10â2â4 Ranch (later titled 10â2â4 Time), aired in the South and other areas where Dr Pepper was distributed. 1945: "Dr Pepper has 23 flavors" 1950s: "The Friendly Pepper Upper." Doctor's orders". , A theory often cited is that the drink was named after an actual doctor, one Charles T. Pepper of Rural Retreat, Virginia. Away  Originally introduced in only six states, the Pepper Free brand lasted for only three years and was phased out in 1985.. (used in, 2006: "There's more to it." Several of the classic non-"I'm a Pepper" commercials featured prominent movie stars, one being a television advertisement with Chris Rock as a child enjoying a Dr Pepper. Although, arguably the film's largest product placement installation, the depiction of Dr Pepper was perhaps not always accurate as, in another scene during the 1972 New Year's Eve celebration which Forrest attends, he drinks a Dr Pepper with a logo that was inconsistent with the timeline of the film. In its timeline Dr Pepper has also achieved promotion by becoming a part of motion pictures and sponsoring various events especially football which is â¦ In 1998, the "pepper" flavor soda category was a major part of According to Cadbury Schweppes, Diet Dr Pepper is a top 10 soft drink in the United States, and the leading non-cola diet soft drink. DRINK A BITE TO EAT AT 10, 2 AND 4. Cans imported from the US are available  She subsequently made hundreds of singing and personal appearances for Dr Pepper. 1889â1914: "King of Beverages." United States. ", 2002âPresent: "Solves All Your Problems."  To test his new drink, he first offered it to store owner Wade Morrison, who also found it to his liking.  However, Milly Walker, Collections Manager / Curator for the Dublin (Texas) Dr Pepper Bottling Co. Museum, has stated that U.S. Census records show that a young Morrison lived in Christiansburg, Virginia, 40 miles (64 km) away from Rural Retreat, and that "there is not one piece of evidence that Morrison ever worked for Charles T. Pepper in Rural Retreat". 2000: "Dr Pepper, It Makes the World Taste Better." Dr Pepper was first nationally marketed in the United States in 1904. ", 2000: "Dr Pepper, It Makes the World Taste Better. " , posting a 6.4% gain in sales volume, became the 10th best-selling soda The beverage tastes similar to Dr Pepper, but has After a representative of Dr Pepper complained, CBS agreed not to rerun that episode. Dr Pepper started out in 1885 with the slogan Phos-Ferrates. 1 1990â1997; 2 1997â2006; 3 2006-present; 4 2015-present; 1990â1997. Also, an empty Dr Pepper bottle is Dr Pepper's slogan in the 1950s was "the friendly Pepper-Upper," which led the brand into the 1960s, becoming associated with Rock 'n Roll on Dick Clark's American Bandstand TV show. In Lebanon Dr Pepper is always available in supermarkets and convenience stores through imports mainly from the United States, the United Kingdom and Belgium. In Romania, it can be found only in larger cities, imported from 14 ]From 1991 to 2006, the beverage was marketed using the slogan DIET Dr Pepper tastes more like Regular Dr Pepper." ", 1977â1983: "I'm a Pepper, He's a Pepper, We're a Pepper. It is also available as a flavor variant in Coca-Cola Freestyle machines that offer Dr Pepper in place of Pibb Xtra. It's not an apple, it's not an orange, it's not a strawberry, it's not a root beer, it's not even a cola. Created and sold in 1885 Waco Texas, one year before Coca-Cola existed, anyone who says it tastes like cherry coke is an idiot. " The origin of the rumor is unknown; some believe it was started by a 1889â1914: "King of Beverages." As of 2009, the slogan of the product was "Drink it slow. Diet Dr Pepper, 12 x 355 mL cans. pursue their own agreements.. The "Be a Pepper" series referred to fans of Dr Pepper as "Peppers" and often featured large, sequential, crowd dance scenes, intricately choreographed by Tony Stevens and led onscreen by actor David Naughton. official Dr. Pepper Day.. drink is sometimes bottled under contract by Coca-Cola or Pepsi These ads were produced by They Might Be Giants. From the original Dr Pepper with its unique 23 flavors to the savory Cherry Vanilla Dr Pepper, learn more about all Dr Pepper products here! violate the trademark. products were produced and distributed by Pepsi bottlers, and another in 2006, according to Beverage Digest magazine. ", 1983: "Dr Pepper Has Made a Pepper Out of me. Hubba Bubba bubblegum produces a Dr Pepper-flavored edition. Cosmetics company Bonne Bell includes Dr Pepper among its licensed soft drink-flavored "Lip Smackers" lip balms. "Yo gotta get a taste" "I'm hooking it" "Dr, where's my pepper?" A commercial for this included Jesse Eisenberg being forced to be on live TV without his clothes on. $129.89 $ 129.  Earlier in the 1970s, Holmes and Randy Newman wrote another jingle entitled "The Most Original Soft Drink Ever". , Pepper tastes more like Regular Dr Pepper." (Sugar Free Dr Pepper), c. 1984 "The Taste for Out of the Ordinary Bodies."  Later in the day, lead vocalist Axl Rose Dr Pepper is not available in Thailand, North Korea and Serbia. The show featured the Sons of the Pioneers and Dick Foran. To test his new drink, he first offered it to store owner Wade threatened Dr Pepper's parent company with a lawsuit two days after the featured in the book Ragweed by Newbery Medal-winning author Avi; the book's illustrator, Brian Floca, It is also available In 2011, rapper Pitbull appeared in a commercial with the slogan "Let's have a real good time. By the way, remember the slogan âTrust Me Iâm A Doctor?â It turns out that he is not even a real doctor. Dr Pepper Flavored Freezies are currently available with Grape Crush and Hires Root Beer flavors. piece of evidence that Morrison ever worked for Charles T. Pepper in Diet Dr Pepper has its own character named Lil' Sweet, a diminutive rock 'n' roller who in ads pops up in people's homes plugging the diet soda as a sweet â¦ If you, like me, are in love with Dr. Pepper (specifically Diet Dr. Pepper), you may have noticed it's been a bit tricky to find some of your favorite flavors in stores lately. Diet Dr Pepper Cherry blends an original recipe of 23 signature flavors with a sweet addition of rich cherry to make a deliciously unique, calorie-free beverage. â20% off Dr Pepper & Diet Dr Pepper productsâ was our favorite Dr Pepper coupon. the inclusion of "VSMÂ â Very Strange Medley". release November 23, 2008, proved inadequate. From 2001 to 2003, Diet Dr Pepper aired ads that promise In Canada and Poland, Cadbury-Schweppes has licensed distribution rights to PepsiCo. instead of regular Dr Pepper with the slogan "There's nothing diet about floors of exhibits, a working old-fashioned soda fountain, and a gift New Dr Pepper-inspired recipes.  This version retained the taste of regular Dr Pepper, Since August 2014, a "revised" flavor has been Content provided for informational purposes only. Pepsi Max, Diet Mountain Dew, Diet Coke and Diet 7-Up have all attempted to market their diet beverages toward men in the past with little success. One potential problem with the  Several sheets and letterheads hinted it had come from the W.B. Our own 10-2-4 Ranch CD Art Label taken from the original 10-2-4 Ranch Transcription label. This is â¦ York, the largest bottler and distributor of Cola-Cola in the world, to 1997: "Now's the Time. In the 1960s, the tune of the chorus of "The Glow-Worm" was used in ads, with lyrics which ended, "It's Dr Pepper Time!" "non-Australian") status clear. drinks from the 1950s. Czech Republic, Belgium and Norway, Cadbury-Schweppes owns the trademark National exposure followed for Loren as she promoted the drink via Once you try it that first time, the likelihood of your buying it ever again will hinge entirely on your reaction to the taste (or whatever) in question. the hometown of Dr. Charles T. Pepper, which is Rural Retreat, Virginia, and 30 miles (48Â km) east of Christiansburg, Virginia, During World War II, a syndicated radio program, The 10â2â4 Ranch (later titled 10â2â4 Time), aired in the South and other areas where Dr Pepper was distributed. distributed by independent bottlers (mainly consisting of Dr the first new flavor added to the Dr Pepper family of beverages in the The current slogan is âOne Taste and You Get Itâ (Dr Pepper Snapple Group, 2008). to be built specifically to bottle Dr Pepper. By testing this rugged drink in middle-aged, middle-income men in middle America, Dr Pepper is hoping that their sodaâs âboldâ flavor will crush the competitors that have come before them. the United States. of the brand, given its global appeal. replied to Dr Pepper on Guns N' Roses' official website and spoke of "Wouldn't You Like to Be a Pepper Too?". However, the bottlers of Dr Pepper in Germany and the United Kingdom use instead a combination of sugar and artificial sweeteners. commenced sales of 16Â ounce cans of Dr Pepper made with cane sugar and "Dr Pepper Time", according to one promotion, was at 10, 2 and 4 o'clock. bottle and distribute its products in more than 30 states. ", As with Coca-Cola, 2015-present. The use of the Statue of Liberty  Alderton gave the formula to Morrison, who named it Dr. Pepper (later stylized as "Dr Pepper"). The remaining 40% were produced and As a result, most US soft drinks, including Dr Pepper, now use high fructose corn syrup instead of sugar.. Morrison may have named the drink after the doctor in gratitude for Pepper having given Morrison his first job. was acquired from Phillip Morris by the same investment company that The campaign also featured individual musicians, notably Garth Brooks. is the son of a Dr Pepper bottler. with various other countries, is manufactured with sugar instead of high people should not be dancing!"). with a glass of Dr Pepper.. Pepper's old slogans and images from the 1960s. In Portugal, Spain, France, Turkey, and Greece, it is almost impossible to find, as it is usually imported from the United Kingdom in particular supermarkets. One campaign features the Queen song "I Want It All". "Bill" Kloster (June 7, 1918Â â âPeople would say Dr Pepper was misunderstood, but in reality I â¦ The museum has three Dr Pepper made several appearances in the 1994 Robert Zemeckis major motion picture Forrest Gump, as it was the beverage of choice for the movie's namesake lead character, played by Tom Hanks. The campaign also featured individual musicians, notably Garth Brooks. many performances on television, films, and her records for Capitol, Reprise and other labels. Lawyers for the band Pepper, King of Beveragesâ on its label. (Diet Dr Pepper), 1984â1997: "Hold Out For the Out of the Ordinary. markets in cans and 16 oz bottles with the distinction "Made with Real , Theories about the origins of the soft drink's name abound. " Rose's lawyer also demanded that the company make a full-page apology that would appear in The Wall Street Journal, USA Today, The New York Times and The Los Angeles Times. commercials were prominently featured during the 1986 syndication of The Canned Film Festival, which was sponsored by the Dr Pepper Company. The ads could just show a variety of folksâfamily, friends, strangers, hell, even rivals like liberals and conservatives (ha! ", 2000: "Dr Pepper, It Makes the World Taste Better. with regular Dr Pepper than its diet variant. Donna Loren’s role as Dr Pepper spokesperson led to her first appearance in the American International Pictures’ Beach Party film Muscle Beach Party. Dr Pepper is a carbonated soft drink. when, after some debate, it was discarded permanently, for stylistic Other options New from $91.78.  A persistent rumor since the 1930s is that the drink contains prune juice, but the official Dr Pepper FAQ refutes this with "Dr Pepper is a unique blend of natural and artificial flavors; it does not contain prune juice. Prior to the initial Cadbury Schweppes investment-turned-buyout, 30% of Dr Pepper/Seven Up products were produced and distributed by Pepsi bottlers, and another 30% by Coca-Cola bottlers. As of 2009, the slogan of the product was "Drink it slow. Pepper" commercials featured prominent movie stars, one being a  In Romania, it can be found only in larger cities, imported from Belgium. , industrial rivets, and bold font, and the tagline "It's Not for Women.". ", 2006: "Dr Pepper, nothing better." mentioned above). Dr Pepper started out in 1885 with the slogan Phos-Ferrates. (used in, 2003 "Dr Pepper, to try it is to love it" (used in the. restaurant patrons, and even a waitress all part of a musical sequence ", 1960s: "America's Most Misunderstood Soft Drink. c. 1997: "Expect the Unexpected!" In total sheâd guzzle 14 litres of the drink, with the slogan âDr Pepper, so misunderstoodâ, each week. Therefore, most European soft drink producers, including most Dr Pepper Miss Loren United States, c. 2006: "Get Berried in Cream" United States (used for the new Berries and Cream flavor), 2008: "Drink It Slow, Dr's Orders" (United States), 2009: "It's so amazingly smooth, you have try it to believe it!"  Rural Retreat". labeled as the "Drought Ender"). Dr Pepper is imported and sold by United States Foods, and many other  It was introduced nationally in the United States at the 1904 Louisiana Purchase Exposition as a new kind of soda pop, made with 23 flavors. Rose also said he would share his That is the age old question asked by millions of Peppers around the world. Bottling Company building at 300 South Fifth Street in downtown Waco, On January 1, 2008, the company unveiled a new TV ad campaign featuring the Cheers theme song ("Where Everybody Knows Your Name") performed by Gary Portnoy. its UK version, is also manufactured with a reduced amount of sugar and ", As with Coca-Cola, the formula for Dr Pepper is a trade secret, and allegedly the recipe is kept as two halves in safe deposit boxes in two separate Dallas banks. Carbonated Drinks Slogans +2. Loren later explained: âDr Pepper was involved in that [the Beach Party Early advertisements for this soft drink made medical claims, Presently, Dr Pepper Snapple relies on its own bottling group to In Finland, the product is bottled by Sinebrychoff which also bottles Coca-Cola Company's products. May 2007 to August 2007 and the nondiet version was available from When subsequently asked by the President how he felt, Forrest gave an honest answer of "I gotta pee." involving The Muppets version of the song "Mah NÃ Mah NÃ ". I'm a doctor", followed by the new slogan appearing onscreen with a glass of Dr Pepper.. After appearing in a series of commercials, David Naughton had his breakthrough film role as the main character in the John Landis film An American Werewolf in London. 1920sâ1940s: "Drink a Bite to Eat at 10, 2, and 4 o'clock. September 2007 to December 2007. and other businesses.  Later in the day, lead vocalist Axl Rose replied to Dr Pepper on Guns N' Roses' official website and spoke of his surprise at Dr Pepper's support. Pepsi have essentially stopped bottling and distributing Dr Pepper has been sold in Japan since 1973 and is widely available in greater Tokyo, Okinawa and parts of the TÅkai region, January 2008. Unlike Diet Dr Pepper, Dr Pepper Ten has calories and sugar, and rather than the dainty tan bubbles on the diet can, Ten will be wrapped in aforementioned gunmetal grey packaging. Dr Pepper has also been featured outside the "I'm a Pepper" motif. ", "Be a Pepper. One recipe in the book titled "Dr Peppers Pepsin Bitters" was of particular interest, and some speculated it could be an early recipe for Dr Pepper.